How to: Read Parity Data -Strategic Outreach & Civil Rights Compliance Conservation Program Delivery
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Webinar Details
When:
Mar 19, 2021 12:00 am US/Eastern
Length: 00:59 (hh:mm)
This live event has Ended. Most events are recorded and available for on-demand viewing usually within a week of their live showing. Check back then!
Presenter(s):
- Victor Hernandez, USDA NRCS
Virtual Event Format:
Group Viewing Available:
Join us for an insightful webinar exploring how NRCS California uses parity data to support strategic outreach and ensure civil rights compliance in program delivery. Learn how this data-driven approach helps guide conservation planning and extend services to historically underserved farming communities.
This webinar, presented by Victor Hernandez of NRCS California, explores the vital role of parity data in supporting strategic outreach and advancing civil rights compliance in USDA conservation programs. Participants will learn how parity data is sourced from key databases—including the Agricultural Census, MIDAS, and ProTracts—and compiled into the Programs Result System (PRS) to inform local and state-level planning. The session breaks down how parity baselines and benchmarks are established and used to identify gaps in service among historically underserved groups, such as Black, Hispanic, and Southeast Asian farmers. Through detailed case studies, Victor illustrates how data-driven outreach strategies—such as the Black Farmer and Urban Farmer Conference, the Latino Farmer Conference, and media partnerships like HmongUSA TV—have significantly increased participation in conservation programs. The webinar also discusses the historical context behind equity in USDA programming, referencing landmark civil rights settlements like Pigford and Keepseagle that have shaped the agency’s current approach. Attendees will come away with a clear understanding of how parity data can inform equitable outreach, improve local conservation business plans, and ultimately ensure that all farmers and ranchers have access to USDA resources. This session is ideal for conservation planners, field staff, and outreach coordinators seeking practical tools to better serve diverse agricultural communities.
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