Description: Strong branding isn't just for big companies, it's a powerful tool for forestry & natural resource professionals, too. In this presentation on branding basics, you'll learn what it means to clearly communicate the value of your work, whether you're sharing research, promoting an Extension or outreach program, managing nurseries, or leading restoration efforts.
This webinar will give you an overview of the essentials of building a professional, trustworthy brand that resonates with landowners, partners, and the broader public. We will discuss how to shape your mission statement, create meaningful taglines, and maintain a consistent voice and visual identity, online and in the field.
Designed specifically with natural resource professionals in mind, this presentation will help you better understand how to strengthen your outreach, build credibility, and increase the impact of your programs. This webinar is 9th in a yearlong series from the Association of Natural Resources Extension Professionals.
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Intro to Branding: What It Is and Why It’s Important For Natural Resources! (9th/10 in 2025 series)